Faustian dilemma | Idiomator

Meaning: (idiomatic)Having tochoosebetween anoptionthatpromisesshort-termgainwithforeseeableadverselong-termconsequences, and an alternative option with no short-term gain and possibly even short-term suffering, but promising aneventuallybetterfuturethan the first option.2011April 6, Ron Ashkenas, “Sustainability’sFaustian Dilemma”, inHarvard Business Review‎[1]:I find that many people see sustainability as a version of aFaustian dilemma; they often knowingly make choices that have immediate personal benefits, but in the long run are disastrous for all of us.

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