Language: en
Meaning: (idiomatic)Tocontinueanactionindicated in the context; tosustaina process.1913,Joseph Conrad, chapter 1, inChance:Then there was a pause. Our new acquaintance had become involved in a vexatious difficulty with his pipe. . . . Tokeep the ball rollingI asked Marlow if this Powell was remarkable in any way.1988June 10, Isadore Barmash, “Market Place; Can the Gap Be On the Rebound?”, inNew York Times, retrieved16 November 2017:But the Gap has a long way to go before it climbs back to its high of $77. . . . Lately, it has been moving back up, closing yesterday at $26.375. On Wednesday, Donald G. Fisher, chairman and chief executive of the Gap, and Millard S. Drexler, president, will try tokeep the ball rollingwhen they talk to New York securities analysts.2001June 14, Sally Donnelly, “A Smart FAA Plan to Reduce Airport Congestion”, inTime, retrieved16 November 2017:Few people thought the Federal Aviation Administration could, as it promised, solve the delay problem at New York's LaGuardia Airport in six months. . . . Plavin, and others, hope the FAA willkeep the ball rollingat the other top ten delay-plagued airports in the country.2023March 1, Rachel Ellison, “Bad Dates Turn Out to Be Excellent on TikTok”, inThe New York Times[1]:The video accrued tens of thousands of views overnight. Four days later, inspired tokeep the ball rolling, she made another about the same date. It’s since been viewed 4.2 million times.
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