Language: en
Meaning: (idiomatic,set phrase)At thissoleopportunityortime, or not at all.1709July 18 (Gregorian calendar), Jenny Distaff [pseudonym;Richard Steele], “Thursday, July 7, 1709”, inThe Tatler, number38; republished in [Richard Steele], editor,The Tatler,[…], London stereotype edition, volume I, London: I. Walker and Co.;[…],1822,→OCLC,page232:[A]s you tender the welfare of your country, I entreat you not to forget or delay so public-spirited a work.Now or neveris the time.The spelling has been modernized.1855,Charles Kingsley, “What Befel at La Guayra”, inWestward Ho!: Or, The Voyages and Adventures of Sir Amyas Leigh, Knight,[…], volume II, Cambridge, Cambridgeshire:Macmillan & Co.,→OCLC,page309:"Come off,now or never," cried Amyas, clutching him by the arm, and dragging him away like a child.1932August 17,P[elham] G[renville] Wodehouse, chapter 13, inHot Water, Woodstock; New York, N.Y.:The Overlook Press, published2003,→ISBN, section 2,page209:This was the moment when he must put his fortune to the test, to win or lose it all.Now or nevermust the balloon go up.1960April 3 (date recorded),Wally Gold,Aaron Schroeder,Eduardo di Capua, “It’s Now or Never”, performed byElvis Presley, New York, N.Y.:RCA Victor, published5 July 1960,→OCLC:It'snow or never/ Come hold me tight / Kiss me my darling / Be mine tonight / Tomorrow will be too late / It'snow or never/ My love won't wait1975March 12 (date recorded),Benny Andersson,Björn Ulvaeus,Stig Anderson, “Mamma Mia”, inABBA, performed byABBA, New York, N.Y.:Atlantic Records, published21 April 1975,→OCLC:Mamma mia, even if I say / "Bye-bye", leave menow or never/ Mamma mia, it's a game we play / Bye-bye doesn't mean forever2021April 29, Jamie Jackson, “Edinson CavaniandBruno FernandeshelpManchester UnitedhitRomafor six”, inKatharine Viner, editor,The Guardian[1], London:Guardian News & Media,→ISSN,→OCLC, archived fromthe originalon3 October 2023:There had been a sense ofnow or neverabout this semi-final for United. Another elimination would be a fifth last-four reverse under the manager and serious questions would be asked regarding their ability to break the psychological barrier that separates also-rans from winners.
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